Created by best friends, for best friends. New Label is a family and friends run business: designed by Jess and Jon in NYC, and tested by Margaux and her dog friends in cities across the world.

Our vision is to create modern home goods inspired by the lives and aesthetic sensibilities of city dogs and their owners. We started with a dog bed designed to not only complement modern interiors, but a modern dog parent’s lifestyle. Dog beds made of luxury performance fabrics that can be washed with a wet wipe. Because no one needs more laundry. And not everyone has space to tuck away their dog’s belongings.

Our mission is to give every dog a beautiful place to sleep, play, and eat without compromising the thoughtfully designed homes they cohabit. We can't wait to expand our product line with you and your dog in mind.

We hope you and your best friend adore our products as much as we adore making them.


Jess, Jon, Margaux & Friends